Digital Signage Platform

Digital Signage Platform is an app that allows its users to display certain content (videos, images, and advertisements) on device screens (phones, tablets, TVs, etc.) that is commonly used as advertising material in shopping malls, restaurants, schools, and other institutions that have the ability to show such content. Most importantly, it is very easy to install and use.

Our app offers a number of display options, from presenting ads on one device to multiple ones at the same time. What makes it especially convenient is the option to set and adjust the display time and duration of the presented content from any location and device (mobile or computer). Moreover, it allows users to connect and display different content over a certain period of time. In simple terms, the app is completely customizable to fit the needs of its user.

Nowadays, people tend to pay more attention to advertising material displayed in shopping malls, restaurants, bus and gas stations, etc. To that end, Inform’s Digital Signage Platform presents a state-of-the-art approach to marketing. When it comes to business endeavors and their efficiency, good marketing is key. Large crowds of people circulate through bus and train stations each day, making them ideal locations for digital marketing tactics. Stores selling goods such as clothing, jewelry, and accessories can benefit greatly from advertising at such locations, including even airports. Kindergartens, indoor playgrounds, as well as foreign language schools can also profit from promoting their business with this app.

As an owner, you may wonder: Will it suit me and the needs of my business? 

When it comes to Inform’s Digital Signage Platform, there is no reason to worry. Almost every sector of business that comes to mind can benefit from using our Digital Signage.

digital signage dashboard
Dashboard of the app

Since the first indoor mall opened in the US in 1956, or rather in the early 90s in Serbia, mall owners have been looking for new ways to set their shopping experience apart from the competition. In malls, Digital Signage has quickly distinguished itself as one of the most practical and effective methods of redefining retail space. Not only that, but it shows the potential to be the most profitable one as well. 

By showcasing industry expertise, businesses can generate interest and even create buzz, which can further help attract new customers and generate more business from the existing client base. Companies can draw consumers’ attention by using interesting content, eye-catching colors, and unique merchandise. In fact, Inform’s Digital Signage Platform can include all the custom features a retail store needs within the app. 

The restaurant industry is another branch of business that can greatly benefit from implementing Digital Signage. Studies have shown that digital displays reduce perceived waiting times, improve customer experience, and maintain brand consistency. Furthermore, Inform’s Digital Signage Platform can be used to edit prices, images, item descriptions, scrolling text, slideshows, etc. You can also create an unlimited number of playlists with different layouts, for example, morning, lunch, and dinner menus, happy hour menus, or even special events menus. For restaurants and coffee shops, we offer the option of displaying the Digital Signage Platform on tables and bars. In addition to the digital menu, shop owners can advertise other vendors, not just themselves.

For example, an owner of a fast-food restaurant can set up a special offer to help build a network of existing customers as well as new ones. When a customer orders a certain meal, they get to scan a coupon for coffee that is provided by a partner coffee shop. A win-win situation for everyone!

By using the internal communications feature of Digital Signage, businesses can quickly and easily improve the way they share information. From traditional meeting notes to inspiring and interactive plans, everything can be shared with just a few clicks. Save time by transferring the team’s collective knowledge into easily accessible answers that everyone can see. Furthermore, encourage team members to share announcements and develop strong company culture. For efficient employee management, a collaboration between team members is essential.

Most travelers expect a comfortable hotel experience, no matter the destination. With practicality in mind, Inform’s Digital Signage app allows hotel owners to display check-in information, FAQs, as well as highlight local attractions. In addition, the information presented on Digital Signage displays is both easy to read and updated in real time.

The app may also prove beneficial in schools. In more ways than one, the Digital Signage Platform can help the teaching staff improve their performance with video and audio content. Our app is ideal for presenting information relevant to students, as well as parents. One such example includes homeroom teachers displaying details regarding the upcoming parent-teacher meeting.

Museums, theaters, and galleries are institutions where various social events are held. As such, it is not surprising that attendees want to be a part of the experience. With Inform’s Digital Signage Platform, all is possible. Simply make sure the provided content gives visitors a clear path of interaction for the best results. Also, let’s not forget the endless customization options which can help make the venue more appealing to the public.

When it comes to cinemas, Digital Signage can also prove profitable. The app allows users to create a playlist of trailers for upcoming premiers and display them on different monitors. Moreover, the trailers can be shown at a particular time every day in order to target a specific audience. Most importantly, this form of advertising can substantially increase revenue.

Retail CMC Features Overview:

  • Stand-alone or cloud configuration
  • User-friendly and versatile
  • Flexible and customizable; vertical and horizontal scalability
  • Outstanding price/performance ratio and ROI in its category
  • Easily modified layouts (regions)
  • Supports most media formats (JPG, BMP, PNG, GIF, MPEG, AVI, WMV, SWF, MP3, MP4, 3GP, MOV, MKV, …)
  • Simple yet effective scheduling and campaign management (including triggering events)
  • Group displays management options
  • Central and/or local control
  • Integrated displays analytics and control

Authors: Aleksandra Mrdja (HR Assistant) and Nina Popovic (Quality Assurance Tester)


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