Case study
Social Platform for Agriculture
A social network, marketplace and market-data platform that connects farmers, ranchers and buyers, built end to end.
- Client
- BWV (Business Wide View)
- Industry
- Agriculture
- Technology
- .NET CoreAzureMicroservicesReactNext.js
At a glance
The problem
One product had to feel like a familiar social network while doing the work of a marketplace and a market-data service, for people who are on the move and not necessarily at a desk.
What we owned
- Planning and ideation
- Product design
- Web and mobile development
- Quality assurance and testing
- Operations and deployment
- Business and strategy advisory
What we built
- 01AG Network
- 02Buy and Sell
- 03Markets and weekly reports
- 04Events, chat and advertising
What changed
- One place for the community
- Decisions next to the data
- A channel for agricultural businesses
The full story
The problem
Farmers and ranchers traded land, followed prices and shared news across separate channels. BWV wanted one place for all of it: not an information site, but a social network for the agriculture community with real-time market data built in.
What we built
We took BWV through full-cycle product development, from planning and design to development, testing and deployment, and delivered a platform and app built around a social feed.
Around the feed sit the tools the community uses every day, on a microservice architecture running on Azure, so modules such as the marketplace and market data could grow independently.
- AG Network
- A social feed where farmers and ranchers connect, post and share agricultural insights.
- Buy and Sell
- A marketplace for land, livestock and agricultural goods, on the web and in the app.
- Markets and weekly reports
- Live prices for commodities such as corn, cattle, oats and wheat next to the feed, plus weekly market analysis.
- Events, chat and advertising
- An events calendar, one-to-one and group chat, and placements for businesses that want to reach the community.
What changed
- One place for the community
- Networking, trade, market data and events moved from separate channels into one platform and app.
- Decisions next to the data
- Live prices and weekly reports sit beside the conversations and listings they inform.
- A channel for agricultural businesses
- Advertising gives suppliers and partners a way to reach a targeted audience inside the platform.
Contact
Tell us what you want to solve.
Need a technology assessment, a software delivery partner, an AI pilot or more engineering capacity? Tell us the challenge. We will help define a practical next step.
- 01Tell us the challengeBy call or message, in your own words.
- 02We talk it throughWith consultants and engineers who build what they advise.
- 03You get a practical next stepAn assessment, a pilot, a delivery plan or a team.